Small Fish, Big Pond; How to Stand Out on Social Media in a Competitive Market - Interview with Todd Collins

Mad Marketing Mums

Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market.
In this episode we spoke with marketing heavyweight (and a Mad Marketing Dad!), Todd Collins, COO of Beamed Media, about the types of social media content you need to be making in 2023 to cut through the noise, encourage engagement, and stand out online.
This bumper episode covers:

• Common mistakes small businesses are making when marketing their business online;
• Niche vs broad content;
• Whether it is better to dominate on one social media platform or to diversify with multi-channel marketing;
• How to encourage audience engagement vs passive consumption; plus
• Recommended content marketing strategies for 2023 - including controversial content

Speaking of controversial, stick around until the end for Todd's outrageous attempt at an Aussie accent!

Read the full show notes and find out more about Todd at https://www.madmarketingmums.com/episode10

Connect with us:

• Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstclasscontentpodcast to be notified when the new podcast goes live
  
• Find Clem on TikTok @honeybeesocial or on Instagram @honeybeesocial_au