Ep 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling

Mad Marketing Mums

"Hello. Welcome. We all know why you're here."
Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on.
On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa.
ReesaTeesa started a series on TikTok that she's called "Who the F*** Did I Marry?" It's catapulted her from a few thousand followers to over a million in a matter of days.
You read that right. In a matter of days she's surpassed 1 million followers.
Three weeks after her first post of the series she has over 3 million followers, and endorsements from Delta AIrlines, Hilton Hotels and has also received a new car from BMW.
Her content is ticking all of the boxes on the TikTok trends report that we highlighted in episode 46.
We don't believe ReesaTeesa has read the report (probably doesn't know it even exists), but her series just perfectly aligns with the trends that TikTok is predicting are going to really take off in 2024.
So we thought that today for our Snackbox recording that we would walk through how she's understood the assignment when it comes to TikTok and what TikTok is looking for in 2024.

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.