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#4 Creative Directors at TBWA, Pizza 4P’s, Dentsu Redder and The Lab Saigon: Creativity is a virtue

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Content provided by Vietcetera, The Lab Saigon and The Lab Saigon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vietcetera, The Lab Saigon and The Lab Saigon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Creativity is “the use of imagination or original ideas to create something”. In advertising, it is what gives life to a product or a service, building that strong connection between brands and their target markets.

In today’s episode of M.A.D, creative directors from different renowned organizations share their passion for the art of storytelling through the powerful campaigns they’ve led that created a huge impact not just to the brands, but to the society.

A creative director himself, Tuan Le of The Lab Saigon, shares the M.A.D studio with Paul Busschau (Executive Creative Director, TBWA), Mark Bain (Creative Director, Pizza 4P’s) and Livio Grossi (Senior Creative Director, Dentsu Redder).
You can send comments and feedback, or share some ideas for this podcast to mad@vietcetera.com.

  continue reading

43 episodes

Artwork
iconShare
 
Manage episode 298525085 series 2957901
Content provided by Vietcetera, The Lab Saigon and The Lab Saigon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vietcetera, The Lab Saigon and The Lab Saigon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Creativity is “the use of imagination or original ideas to create something”. In advertising, it is what gives life to a product or a service, building that strong connection between brands and their target markets.

In today’s episode of M.A.D, creative directors from different renowned organizations share their passion for the art of storytelling through the powerful campaigns they’ve led that created a huge impact not just to the brands, but to the society.

A creative director himself, Tuan Le of The Lab Saigon, shares the M.A.D studio with Paul Busschau (Executive Creative Director, TBWA), Mark Bain (Creative Director, Pizza 4P’s) and Livio Grossi (Senior Creative Director, Dentsu Redder).
You can send comments and feedback, or share some ideas for this podcast to mad@vietcetera.com.

  continue reading

43 episodes

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