Creative Nobility Interview

MADE Apparel Services Podcast

Host Heather Zager interviews social media strategist Rebecca Scott about all things social media, including how often to post, where to post, and how much time business owners should spend on the task. Rebecca shares practical tips to help entrepreneurs improve their social media strategy, starting by identifying their ideal customers and choosing the platforms that align with their interests. From there, Rebecca shares tips for what to post, what not to post, and why engagement matters.

When Heather asks about how much time business owners should realistically spend on their social media, Rebecca outlines a basic social media management strategy for business owners, emphasizing efficiency through content batching and consistent engagement. The approach involves creating monthly content in advance, followed by daily engagement to foster audience interaction. The key steps include establishing content pillars, brainstorming ideas, organizing formats, setting posting frequency, and balancing content types. Time is divided across planning, creating, and scheduling, with daily engagement given high importance to boost algorithm performance. Below is a breakdown of these steps and the time allotted for each.

This episode contains insights, useful tips, and inspiration for business owners of all experience levels.

Rebecca’s Basic Social Media Strategy for Entrepreneurs:

• 1-2 hours planning and batching content
• 2-3 hours filming, editing, creating content, writing captions
• 1-1.5 hours creating graphics for posting
• 30-minutes scheduling posts
• 2.5 hours weekly for engagement

About Rebecca Scott

With a decade of entrepreneurship under her belt, Rebecca Scott is an experienced social media manager and founder of Creative Nobility. Originally trained in graphic design, she began her career specializing in branding and print media. However, as the demand for digital solutions grew, she expanded her services to include social media management—developing a new passion that transformed her business.

Today, social media management makes up the core of Rebecca’s business, serving clients across Canada and the United States in various industries, including podcasting. Known for her dedication to staying ahead of trends, Rebecca is committed to providing her clients with innovative strategies to help them grow their businesses online.

Resources discussed in this episode:

• Canva
• Loomly
• Hootsuite
• Sprout Social
• Planoly
• Later
• Fiverr
• Upwork

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Contact Heather Zager | MADE Apparel Services:

• Website: MADEApparelServices.com
• Facebook: MADEApparelServices
• Instagram: MADEApparelServices
• Linkedin: MADEApparelServices
  
  

Contact Rebecca Scott | Creative Nobility:

• Website: CreativeNobility.com
• Facebook: CreativeNobility
• Instagram: CreativeNobility
• LinkedIn: CreativeNobility
  
  

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Transcript

Heather Zager: [00:00:00] Hello everyone and welcome to the Made Apparel Services Podcast. My name is Heather Zager and I will be your host for this series. I am also the founder of Made Apparel Services, which is a sewn product development company for small brands. Whether you are just starting out or a seasoned pro, I have a lot of resources to help you on your journey to manufacture. Don't forget to sign up for my newsletter and follow me on social media for other fun updates. Links to both are always in the show notes.

Heather Zager: [00:00:30] Hello everyone! Today we have Rebecca from Creative Nobility with us. We are interviewing her on everything social media. So Rebecca, welcome. Let's just start off by having you tell me a little bit about your business and what it is that you do.

Rebecca Scott: [00:00:44] Awesome. Thanks for having me here today, Heather. I guess I'll start off by saying I'm a social media manager. I have had my company for, actually this month is year 10. So it's pretty exciting. I'm happy that I made it to 10 years. You know how it is with starting up a company and entrepreneurship, all that fun stuff. I started off just as a graphic designer, that's what I went to school for. It was called Electronic Publishing at a university here in Canada, in Calgary. I started off by doing graphic design, branding, mostly print for my clients, which is kind of dying out a little bit now, which is sad. But that was one of the main reasons that I ended up adding social media to my offerings, because people were looking more for that digital offering to grow more online and to get more online sales. That wasn't something that I originally had planned on offering, but it developed into this new passion that I had about 7 years ago. So I started doing that, and that's about 95% of what I do for my clients now. It's clients from Canada and the US across all different industries. A lot of them have podcasts like yourself, and I fell in love with doing anything social media, and I am on my phone a lot, which is a bit of a downside, but it's good because I'm always learning. Staying on top of trends that way and making sure that I'm giving my clients the best chance at growing their business as possible.

Heather Zager: [00:02:27] And that makes sense because I think in any industry, the best thing you can do as a business owner is be flexible. You have to see what the customer wants and move towards those trends to stay afloat. So that makes a lot of sense to me. Very cool. I have a couple of questions that I'm going to go over with you and we can take this any direction that it tends to go. Some things that I thought of that my clients might be interested in is, how many times per week should someone spend doing social media, especially if they're doing it themselves. What can they expect to be the percentage of time, if they're really going to do this well, and try to gain a following to sell their product or their brand or whatever it is that they're starting up.

Rebecca Scott: [00:03:13] That is a great question. That's one that I get asked often by prospective clients and business owners who are looking to do their social media themselves and aren't quite sure. It does depend a little bit on your comfort level with social media. If you're comfortable creating assets and how many platforms you're going to be on. In general, I asked a bunch of my friends who own businesses, and then read a study as well, and it said that 43% of business owners spend around 6 hours each week. So I went through my process of what I would think a business owner with maybe not a ton of experience would do with their own social media. And I came up with a bit of a breakdown that I thought I would share with you. And this might...