25. The Power of “Not Right Now” w/ Annie Hillman, Founder of 1428 Financial

Made for Mothers

Annie and I see business SO similarly and today’s episode filled my cup to the brim. Annie has such a steadiness about her and that is so felt in this conversation.
Allow me to introduce Annie Hillman, a mother of one and the CEO and founder of 1428 Financial. Annie's journey embodies the essence of accidental entrepreneurship, a path familiar to many of us. Driven by a persistent sense of divine calling to aid others in managing their finances, Annie eventually made the bold decision to depart from her full-time accounting job and fully commit to 1428 Financial. Today, Annie and her team provide bookkeeping and CFO partnerships designed to empower women, particularly mothers, in gaining a genuine understanding of their finances. She advocates that finances need not be a source of stress; rather, they can serve as a valuable tool for business owners to operate with confidence and profitability.
In our discussion today, Annie and I explore the delicate balance between motherhood and entrepreneurship, and what it truly means to 'do less better'. We navigate the complexities of running a business, as well as the joys and challenges of juggling family life. Annie shares her journey from accidental entrepreneurship to refining financial services for mothers. Additionally, we delve into the empowering realm of financial literacy, the importance of trademarking business names (thanks to our good friend Berkley), the elegance of simplicity in marketing, and the indispensable support necessary for success in both motherhood and business.
Annie and I are deeply passionate about supporting moms in business - we're all about Moms for Moms! I love the straightforward and practical methods she employs to assist mothers with their finances. Managing the numbers in your business shouldn’t be stressful, overwhelming, or avoided altogether. I'm certain you'll thoroughly enjoy this episode, brimming with anecdotes, reflections, and invaluable insights!
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Connect with Annie on Instagram @1428financial

Learn more about working with Annie by visiting her website

Also mentioned in episode: Connect with Berkley Sweetapple on Instagram @berkleysweetapple

Connect with me on Instagram

Learn more about booking a Biz Therapy session and working together by visiting my website

Chapters

1. Empowering Moms in Business (00:00:01)

2. Business Naming, Marketing, and Values (00:13:26)

3. Entrepreneurship, Motherhood, and Waiting (00:18:42)

4. Navigating Motherhood and Business Decisions (00:28:14)

5. Pricing, Value, and Business Services (00:36:32)

6. Encouraging Moms in Business (00:44:06)