18. The Pep Talk Every Mom in Business Really Needs w/ Marketing Expert Laura Sinclair

Made for Mothers

THE ACTUAL PEP TALK WE ALL NEED: EVERY MOM NEEDS TO TURN THIS EPSIODE WAY UP!
Laura Sinclair is a mom of two, CEO of The LJ Social Agency, a boutique social media marketing agency, and the host of the This Mother Means Business podcast. With over a decade of experience crafting digital marketing strategies for big brands, Laura is committed to empowering women to pursue their entrepreneurial dreams through her podcast, coaching, courses, and events. She passionately believes in amplifying both you and your business, particularly supporting moms as they navigate the journey of motherhood alongside building thriving businesses.

Laura and I dive deep into all things motherhood, business, and marketing. We explore topics such as the realities of growth and development for moms in business, the often feral and exploitative coaching practices in the online space, and the importance of establishing foundational, yet often overlooked, business practices for sustainable growth and less burnout.

Both Laura and I are staunch advocates of email marketing and the transformative power of cultivating and engaging with communities. We share a common mission in our respective work, recognizing the unique agility that mothers possess in balancing ambition amidst the unpredictability of motherhood. Amidst the noise and conflicting advice from non-parent "gurus," we emphasize the importance of returning to fundamental marketing principles rather than chasing after fleeting trends.

This conversation serves as an enriching marketing 101 training, packed with valuable insights. So buckle up, because mothers mean business, and I'm confident you'll thoroughly enjoy this episode with Laura!
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Connect with Laura on Instagram @itslaurasinclair @thismothermeansbusiness and theljsocialagency
Listen to Laura’s podcast: This Mother Means Business
Learn more about Laura and how you can work with her by visiting her website
List of 40 tactics to connect with others (build, borrow, buy)
Laura’s Ambition Mastermind (next round opening in June 2024)
Laura’s course: Unbreakable Marketing Foundations

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Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website
Hey I'm Mariah. I'm a Boy Mama, the very PROUD founder of Made for Mothers, obviously a Podcast Host, and a Marketing and Business Mentor for Moms. I offer Biz Therapy Sessions. Unlike traditional business coaching, this is a space where the whole person is honored, motherhood is celebrated, limiting beliefs are uncovered, messaging is prioritized, niches are defined, roadblocks are clearly identified, systems are taught, marketing is simplified, and the support is a month long. 1 x 90-minute session + 30 days of Voxer support.

Chapters

1. Motherhood and Entrepreneurship Conversations (00:00:01)

2. Navigating Business and Motherhood Challenges (00:13:01)

3. Effective Marketing Strategies for Moms (00:21:31)

4. Building Relationships and Community Through Podcasts (00:28:46)

5. Podcast Pitching and Marketing Foundations (00:33:05)

6. Email Marketing Importance and Foundations (00:45:01)

7. Marketing Strategy for Mom Entrepreneurs (00:50:01)