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Designing the signature back pocket for Gap jeans | Sunnie Lee (Tommy Hilfiger, Gap, DKNY, Victorinox)
Manage episode 430752730 series 3582790
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Summary
Sunnie Lee, a seasoned fashion design director and digital fashion creator, shares her journey in the fashion industry. She recalls a memorable moment when her back pocket design became synonymous with the brand and discusses the challenges of maintaining quality control in a complex fashion pipeline.
We Covered
- The fashion industry requires constant alignment of the brand's vision across different departments and collections.
- Designers play a crucial role in shaping the entire product, from fabric selection to design details.
- Maintaining quality control in the fashion pipeline is challenging, and issues can arise at various stages.
- There is a need for streamlining workflows and re-evaluating outdated systems in the fashion industry. Designers have the power to shape the industry and should approach their work with intention and thoughtfulness.
- Understanding and catering to the needs of consumers is crucial for successful design.
- Building a healthy and inspiring work environment is important for team building and leadership.
- Networking, upskilling, and staying curious are key for aspiring designers.
- Sustainability should be a priority in design, with a focus on deliberate and considerate practices.
Where to find Sunnie Lee:
Linkedin: https://www.linkedin.com/in/3dsunnie/
Where to find Emilie and Theren from Make the Dot:
Website: https://makethedot.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=EXP-37
Linkedin: https://www.linkedin.com/company/make-the-dot/
Instagram: https://www.instagram.com/makethedot
Youtube: https://www.youtube.com/@makethedot
Chapters
00:00 Unveiling the Stories of Fashion Designers
05:46 The Journey of a Fashion Design Director
10:28 The Impact of Design Details on Brand Identity
14:38 Challenges in Maintaining Quality Control
18:36 Streamlining Workflows in the Fashion Industry
25:46 The Power of Intentional and Thoughtful Design
31:43 Understanding and Catering to Consumer Needs
38:45 Building a Healthy and Inspiring Work Environment
44:13 Networking, Upskilling, and Staying Curious as an Aspiring Designer
50:25 Prioritizing Sustainability in Design
4 episodes
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