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Unlocking Marketing's Data-Driven Potential with Alex Makarski: From Engineer to Marketing Innovator

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Manage episode 378068097 series 2715252
Content provided by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

  • 01:42 Meet Alex Makarski
  • 04:38 Clickmakers.io
  • 10:35 The Power of Modeling
  • 11:51 Marketing Terms
  • 13:53 Long Sales Cycles
  • 16:36 Clickmaker's Differentiation 17:36 Human or Bot?
  • 18:50 Data in Marketing
  • 24:10 Measurebit.com
  • 27:50 The future of Marketing
  • 35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

  continue reading

304 episodes

Artwork
iconShare
 
Manage episode 378068097 series 2715252
Content provided by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IBM Big Data & Analytics Hub, IBM Big Data, and Analytics Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com. Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making.

  • 01:42 Meet Alex Makarski
  • 04:38 Clickmakers.io
  • 10:35 The Power of Modeling
  • 11:51 Marketing Terms
  • 13:53 Long Sales Cycles
  • 16:36 Clickmaker's Differentiation 17:36 Human or Bot?
  • 18:50 Data in Marketing
  • 24:10 Measurebit.com
  • 27:50 The future of Marketing
  • 35:15 For Fun

LinkedIn: linkedin.com/in/alexmakarski

Website: https://alexmakarski.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

  continue reading

304 episodes

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