#166: Tara Divina - Developing Your Artist Brand & Music Business Strategy

Making It with Chris G.

Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and generate a sustainable income using all of their gifts.

Tara has worked with hundreds of musicians and dozens of record labels over 10+ years to generate tens of millions in digital music sales. She currently works with a small, exclusive selection of musicians, authors, and artists to help them reclaim their identity as creative artists, integrate it into their existing businesses, and build a following.

In this episode, we discuss branding, Spotify playlisting, engaging with people on social media, crowdfunding, and much more.

You can learn more about Tara at taradivina.com

Join the Academy: https://www.patreon.com/makingitacademy

Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/

Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.

What's that sound?I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.