Media Playbooks: Events, New Verticals, and More with Jacob Donnelly - [Making Media, EP.40]

Making Media

This is Matt Reustle and today I am joined by Jacob Donnelly. Jacob is the founder at A Media Operator and publisher from the Morning Brew.

Jacob has long been involved in the media space, with a persistent interest in ideas on building a sustainable media company, leading him to launch his own. A Media Operator is a community with a high caliber of both people and conversations for those in the digital media and online publishing world. We cover events, launching new verticals, B2B media, and who Jacob is closely watching operate in the media market. Please enjoy this conversation with Jacob Donnelly

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Show Notes

(00:02:30) - (First question) What events mean to the media industry

(00:03:30) - The economic equation for business-to-business (B2B) events

(00:06:00) - What makes an event stand out from the rest

(00:07:30) - The future of virtual events in the realm of business

(00:10:45) - Making your event sustainable for the future

(00:13:30) - Integrating event businesses into broader sectors

(00:15:45) - A playbook for launching a new vertical in the event space

(00:20:30) - What the timeline for a new vertical looks like at Morning Brew

(00:26:00) - Handling sponsorship and exclusivity

(00:31:30) - Balancing the synergy between creators and brands

(00:34:45) - The best businesses to study in terms of media