))
#49 | Jay Sanderson on Composable CDP and DXP, AI and new interfaces for building CX, and leading edge personalisation
Manage episode 367332178 series 3455502
Content provided by Juan Mendoza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juan Mendoza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A conversation with Jay Sanderson.
In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences.
Jay has worked across companies such as Sitecore, AT&T and Thomson Reuters. After moving from development and technical roles into the world of digital marketing, he quickly realised the need for data-driven decision-making and new ways to leverage mar-tech platform features to achieve growth and becoming an advocate.
In this episode we talk about the changing category of digital experience platforms, how Jay approaches and defines composability in the CDP and DXP space, Generative AI and the new interfaces for building CX, and what the leading edge of personalisation looks like for the enterprise.
Go here for show notes, links, and resources.
Follow Juan Mendoza on LinkedIn and Twitter.
Listen on Apple, Spotify, Google, and everywhere else.
You can find Jay on LinkedIn .
68 episodes
Share
