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Management Research: Strategic Management - Strategy as Positioning vs Strategy as Direction
Manage episode 400365769 series 3358689
Content provided by Yevgen Bogodistov. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yevgen Bogodistov or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to my new #managementresearch #podcast episode!
Today, I discuss #strategy as #positioning and strategy as #direction. Suppose you want to be successful and have motivated personnel. In that case, you have to define your correct #corporate and #business strategy as positioning first - which industry are you competing in and how are you competing right now? Yet, it is not sufficient as people need a goal. So, you need to add your personnel a feeling of perspective - where you want to be in a few years and how you want to compete by then. This is called "strategy as direction".
In this episode, I elaborate on this topic and give imaginary and real examples from the #mci strategy.
Enjoy and share your ideas. By the way, how do you see our strategy? How do you see the strategy of your firm?
Best
Eugene (Yevgen)
100 episodes
Share
Manage episode 400365769 series 3358689
Content provided by Yevgen Bogodistov. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yevgen Bogodistov or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to my new #managementresearch #podcast episode!
Today, I discuss #strategy as #positioning and strategy as #direction. Suppose you want to be successful and have motivated personnel. In that case, you have to define your correct #corporate and #business strategy as positioning first - which industry are you competing in and how are you competing right now? Yet, it is not sufficient as people need a goal. So, you need to add your personnel a feeling of perspective - where you want to be in a few years and how you want to compete by then. This is called "strategy as direction".
In this episode, I elaborate on this topic and give imaginary and real examples from the #mci strategy.
Enjoy and share your ideas. By the way, how do you see our strategy? How do you see the strategy of your firm?
Best
Eugene (Yevgen)
100 episodes
All episodes
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Similar to Management Research
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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