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Management Research: Strategic Management - Strategy as Positioning vs Strategy as Direction
Manage episode 400365769 series 3358689
Content provided by Yevgen Bogodistov. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yevgen Bogodistov or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to my new #managementresearch #podcast episode!
Today, I discuss #strategy as #positioning and strategy as #direction. Suppose you want to be successful and have motivated personnel. In that case, you have to define your correct #corporate and #business strategy as positioning first - which industry are you competing in and how are you competing right now? Yet, it is not sufficient as people need a goal. So, you need to add your personnel a feeling of perspective - where you want to be in a few years and how you want to compete by then. This is called "strategy as direction".
In this episode, I elaborate on this topic and give imaginary and real examples from the #mci strategy.
Enjoy and share your ideas. By the way, how do you see our strategy? How do you see the strategy of your firm?
Best
Eugene (Yevgen)
100 episodes
Share
Manage episode 400365769 series 3358689
Content provided by Yevgen Bogodistov. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yevgen Bogodistov or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to my new #managementresearch #podcast episode!
Today, I discuss #strategy as #positioning and strategy as #direction. Suppose you want to be successful and have motivated personnel. In that case, you have to define your correct #corporate and #business strategy as positioning first - which industry are you competing in and how are you competing right now? Yet, it is not sufficient as people need a goal. So, you need to add your personnel a feeling of perspective - where you want to be in a few years and how you want to compete by then. This is called "strategy as direction".
In this episode, I elaborate on this topic and give imaginary and real examples from the #mci strategy.
Enjoy and share your ideas. By the way, how do you see our strategy? How do you see the strategy of your firm?
Best
Eugene (Yevgen)
100 episodes
All episodes
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Similar to Management Research
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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continue reading
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