Jason Tonelli And Darren Chat About Media Brawn Versus Media Brains

Managing Marketing

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11M ago 41:08

M4A•Episode home

Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading.

There was a time when media was all about the buying. For some advertisers (and their procurement teams), it still is. But with the rise of technology and the impact this is having on media, increasingly, the discussion is about brains over brawn.

Jason shares his view and experience on how data and research can be best applied to enhance real-time media decision-making in both strategy and planning and trading.

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For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

340 episodes

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