Pete Randeria And David Angell Discuss The World Of Wine

Managing Marketing

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10M ago 30:56

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Pete Randeria is the Director of Global Innovation at Treasury Wine Estates. With a long history in agencies and roles in TWE that have straddled advertising, marketing and product innovation, Pete had great observations and wisdom to share about the balance between product innovation, packaging, brand experience and communications that has to be upheld in this challenging and complex category, many of which are transferable to other industries.

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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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