63. Series 2 | Ep 26 Hiring and Building a Growth Team - A Guide for B2B Tech Companies, with Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia & HubSpot

Market Mentors

A growth manager who focuses on making your product more successful is a role that’s becoming increasingly important for B2B tech companies, especially as business models continue shifting to prioritise self-service for customers.

But ‘growth’ in this context should not be confused with growth marketing, nor can the two roles be combined or shoe-horned together, despite what many people assume.

In this episode, Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia and HubSpot, explains exactly what it means to be responsible for product-focused growth today and also talks us through the steps you need to take to build a successful growth team in your company.
We cover;

• what the difference is between growth and growth marketing
• why growth teams exist right now
• the foundations you need in place before hiring someone into a growth role
• the skills and experience you should look for when hiring someone into a growth role
• other jobs people could transition from into growth roles
• how to be successful as a company’s first growth hire
• how to scale a growth team
• the playbooks the best growth teams are implementing right now
• where to go to find out more about growth

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
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