69. Series 2 | Ep 32 An Expert Guide to Event Attribution for B2B Marketers, with Jon Kazarian, Founder and CEO of Accelevents

Market Mentors

Events have long been an important part of a well-rounded marketing strategy, especially in the B2B space.
But as technology has evolved, and the global trend of remote working has emerged, B2B events have changed a great deal over the last few years.
So with this change and the emergence of hybrid events, how should you tackle event attribution?

In this week’s podcast episode, Jon Kazarian shares valuable guidance on how to tackle event attribution to help you achieve your marketing and sales goals, and grow your business.
We cover;

• Why events are still a great play for B2B companies looking to grow and win more business
• What the problem has been with event attribution in the past
• For anyone about to run an event - what sort of data should they be collecting and why?
• How Jon recommends marketers focus on attributing leads and revenue to events
• The biggest mistakes people make when trying to attribute revenue to events
• The types of events that are seeing the most success right now
• Tools or tech that you’d recommend to event marketers to help with attribution?
• The skills and attributes Jon would look for if he was hiring for an events marketer in the B2B Tech space

And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.