84. Series 2 | Episode 47. Marketing in a Recession - Expert Tips, with David Fallarme, Fractional CMO / ex-Head of Marketing at Hubspot

Market Mentors

Whether we’re in a recession right now or not is a debate for people who are far more informed than me.

However, what can’t be denied is there’s been a shift in a lot of technology companies recently from a ‘grow at all costs’ mentality to one that’s focussed on ‘efficient growth’.
Inevitably that shift brings about change, which could mean redundancies or reduced budgets.
But with every headwind there comes a tailwind and for every challenge there’s an opportunity.
So how should B2B marketers approach marketing in a recession?

I was delighted when David Fallarme took up my offer to tackle this question head on. And as someone who worked at HubSpot during the last downturn, he’s got some great advice for us.
We cover;

• Tips to reduce the marketing budget without impacting marketing's effectiveness
• Ideas to improve efficiency
• How you can adapt to the changing pain points of your ICP (Hubspot example)
• David's 'triple A framework' for metrics
• How to handle redundancies
• Where the opportunities are in times like this

And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.