95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall

Market Mentors

In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry?
In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementing it and a whole lot more with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall.
We cover:

• What is integrated marketing and how does it relate to localisation?
• What are the benefits of having a localised marketing strategy?
• At what point does a company need to think about localisation?
• How Lisa approached localisation when working for a Startup.
• When do you need to hire marketers in country?
• Having run integrated marketing teams for global technology businesses, what Lisa recommends doing to set those teams up for success.
• What skills and attributes Lisa looks for when hiring into her marketing team.

And so much more.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.