13. Series 1 | Ep 13 - Lisa Vecchio - Head of Marketing, Lantum

Market Mentors

Join me as I interview the charismatic Lisa Vecchio, Head of Marketing at Lantum.
If you're sat in a Corporate thinking about what it's like to work for a Startup, then listen to Lisa as she gives her advice on how to make that happen. As someone who's made that transition successfully, as well as moving internationally, you need to listen to her carefully as she lays out everything you need to think about and ask..

Chapters

1. 13. Series 1 | Ep 13 - Lisa Vecchio - Head of Marketing, Lantum (00:00:00)

2. Why don't you talk to us a little bit about your skills, your experience, and how you got to where you are today? (00:01:29)

3. Having interviewed a host of B2B marketeers, what advice would you give them to perform better in the interview situation, what hints and tips? (00:04:55)

4. What advice can you give to an undergrad starting or trying to find the right path in marketing? (00:08:07)

5. How do you figure out what you want to do marketing career wise out of university? (00:11:41)

6. What's in the top five KPIs that a marketeer should focus on? (00:13:14)

7. How do you manage a marketing career at a company that's very, very short-term focused? (00:15:55)

8. How did you make the transition from being a manager to showing that you can strategically have a big influence on key business decisions? (00:18:51)

9. What technical skills are needed to jump to a director position? (00:22:54)

10. Looking back on your career, how often did you value experience over a higher salary, and did you strike a good balance? (00:25:07)

11. What lessons and learnings or thoughts around that, because it sounds very easy when you say I moved from the States to Australia to London. (00:39:12)

12. Gender pay gap and percentage of male versus female leadership roles, do you think this challenge needs addressing in our industry? If so, how? (00:45:13)

13. What do you think an aspiring marketeer should be learning now to be in the best position possible to add value to business in five or 10 years' time? (00:48:56)

14. With pressures of general life, how do you manage the work-life balance, and how important is it in today's society? (00:52:22)

15. What's the book you recommend the most to B2B marketeers? (00:55:36)

16. What parting words of wisdom or advice would you share with the audience? (00:57:22)