Caroline Ashe - Building Homes the Right Way

Market Shakers

On today's episode, Caroline Ashe, Sales and Marketing Director at Ivey Residential, discusses the process of buying for New Construction vs. Resale Homes. Her specialty is helping home buyers walk through the detailed process of purchasing and building New Construction homes.

Guest: Caroline Ashe

Sales and Marketing Director at Ivey Residential

Links:

Company Website

http://www.iveyhomes.com

About:

Caroline Ashe has been a leader in Augusta Georgia’s real estate and marketing community for 21 years. In 2015 she joined Ivey Homes as their Sales & Marketing Director. In her role, Caroline heads company advertising strategies and design, public relations, and community outreach along with the leadership, coaching, and growth of Ivey’s sales and marketing teams, which include on-site sales professionals, Design Consultant, Online Sales Counselor, Marketing Coordinator, and Marketing Assistant.

Caroline lead Ivey Homes to a National Association of Home Builders Gold Award for The House That Facebook Built, a charity campaign that raised over $80,000 in 2017. The proceeds were donated to the Augusta Warrior Project, The American Red Cross - Augusta Chapter, and The Children's Hospital of Georgia. In 2020, Caroline helped create the Buy Ivey, Build Community campaign that lets Ivey homebuyers choose from local charities for a portion of their home’s sale to be donated. In its 3rd year, the campaign has raised over $117,000 for local Augusta charities.

Caroline feels personally it is important to give back to her community and loves to do it in creative fun ways! In 2017, Caroline participated as a local star in the Alzheimer Association’s Dancing with the Stars fundraiser raising over $15,000 for dementia-related diseases, and in 2020 was the top fundraiser in Safe Home’s Fake it to Make It Lip Sync Challenge, raising over $41,000 for local domestic violence needs. Caroline was also honored in 2009 and 2015 by her peers as the local Sales and Marketing Council’s Member of the Year and was chosen as an Augusta Magazine’s Top 10 in 10 Young Professionals to Watch in 2010.

Caroline currently serves as a Board Member for the Columbia County Chamber of Commerce, Board Member for the Builders Association of Metro Augusta’s Sales and Marketing Council, Mentor for the chamber’s Young Women on the Way Program, and Broker member of the Georgia and National Associations of Realtors.

In her spare time, Caroline, is a competitive ballroom dancer, lover of naps, wife, mother, and dog-mom to The Golden Sisters, her two perfect Golden Retrievers.

Specialties: sales leadership, leadership, sales coaching, community outreach, savvy real estate marketing, killer negotiating skills, knowledge about area market conditions, seller representation, buyer representation, and relocation.