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MARKETEA EP011 mit Jörg Corsten // Group Lead Digital Services bei Roche

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Manage episode 195581769 series 1346095
Content provided by MTPodcast, MTP - Marketing zwischen Theorie, and Praxis e.V.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MTPodcast, MTP - Marketing zwischen Theorie, and Praxis e.V. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Über die digitale Zukunft der Pharmaindustrie Was passiert, wenn Kunden zu Patienten werden? Was, wenn es nicht mehr um das Konsumverhalten von potentiellen Käufern, sondern um die Gesundheit eines Menschen geht? Jörg Corsten, Group Lead Digital Services bei der F. Hoffmann-La Roche AG, spricht mit einer sehr persönlichen Perspektive über Marketing und Digitalisierung in der Pharmaindustrie. Musik: David Wolf
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88 episodes

Artwork
iconShare
 
Manage episode 195581769 series 1346095
Content provided by MTPodcast, MTP - Marketing zwischen Theorie, and Praxis e.V.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MTPodcast, MTP - Marketing zwischen Theorie, and Praxis e.V. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Über die digitale Zukunft der Pharmaindustrie Was passiert, wenn Kunden zu Patienten werden? Was, wenn es nicht mehr um das Konsumverhalten von potentiellen Käufern, sondern um die Gesundheit eines Menschen geht? Jörg Corsten, Group Lead Digital Services bei der F. Hoffmann-La Roche AG, spricht mit einer sehr persönlichen Perspektive über Marketing und Digitalisierung in der Pharmaindustrie. Musik: David Wolf
  continue reading

88 episodes

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