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[Revolution Series] Sandra Wroe | How to Adapt to the Digital, Omnichannel World (In 12 Minutes)

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Archived series ("Inactive feed" status)

When? This feed was archived on March 02, 2021 15:27 (3+ y ago). Last successful fetch was on May 21, 2020 18:03 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 230590259 series 2388127
Content provided by Emarsys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emarsys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Key Takeaways:

  1. As Sandra says, we have to “think about what the right channel for each person is, along with the right content, context, time, and frequency… as she said “the number of possibilities increase a ton and it becomes hard for the marketer to figure all of that out if they don’t have the machine to rely on.” So, use machines to help you where it makes sense.
  2. How can you break through and be more customer centric? If they want to, WorldRemit’s app users can sign up for daily push notifications to see daily transfer rates instead of typical emails. These notifications alone drive nearly 8% of their app traffic. Find what your audience wants, and deliver it!
  3. Not everything that matters is measurable, and not everything that’s measurable matters. This is the second time I’ve heard this in the past week, and for good reason: the data explosion can create a mental construct that “if we can, we should.” But it’s not that simple, and not always feasible to measure everything under the sun. Identify the activities and key results you’re looking to drive, and focus there.

Full Shownotes:

  continue reading

79 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on March 02, 2021 15:27 (3+ y ago). Last successful fetch was on May 21, 2020 18:03 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 230590259 series 2388127
Content provided by Emarsys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emarsys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Key Takeaways:

  1. As Sandra says, we have to “think about what the right channel for each person is, along with the right content, context, time, and frequency… as she said “the number of possibilities increase a ton and it becomes hard for the marketer to figure all of that out if they don’t have the machine to rely on.” So, use machines to help you where it makes sense.
  2. How can you break through and be more customer centric? If they want to, WorldRemit’s app users can sign up for daily push notifications to see daily transfer rates instead of typical emails. These notifications alone drive nearly 8% of their app traffic. Find what your audience wants, and deliver it!
  3. Not everything that matters is measurable, and not everything that’s measurable matters. This is the second time I’ve heard this in the past week, and for good reason: the data explosion can create a mental construct that “if we can, we should.” But it’s not that simple, and not always feasible to measure everything under the sun. Identify the activities and key results you’re looking to drive, and focus there.

Full Shownotes:

  continue reading

79 episodes

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