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EPISODE 210- Ask Why: IBM Consulting's Executive Partner Marc Minguella's Guide to Market-Driven Transformation
Manage episode 434143835 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.
On The Menu:
1. Crucial role of customer experience in Digital Transformation.
2. AI’s huge potential, creating new business models and revenue streams.
3. Scaling AI beyond POCs, ensuring ethical governance.
4. Importance of AI and data governance, creating customer-specific models.
5. Embracing diversity in perspectives, and enhancing problem-solving.
6. Using the OKR framework to manage short and long-term goals.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
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Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
470 episodes
Share
Manage episode 434143835 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.
On The Menu:
1. Crucial role of customer experience in Digital Transformation.
2. AI’s huge potential, creating new business models and revenue streams.
3. Scaling AI beyond POCs, ensuring ethical governance.
4. Importance of AI and data governance, creating customer-specific models.
5. Embracing diversity in perspectives, and enhancing problem-solving.
6. Using the OKR framework to manage short and long-term goals.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast
470 episodes
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Similar to Marketer of the Month
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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continue reading
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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