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EPISODE 215- User-Centric Marketing: Bunq's Chief of Staff Bianca Zwart on how to Build Across Diverse Markets
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Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. She previously served as Head of PR & Communications and Team Lead of User Operations at bunq. On The Menu: 1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations. 2. Approach to achieving profitability by aligning commercial success with user happiness. 3. Using AI for anti-money laundering and challenging outdated regulations. 4. Automating manual processes to focus human expertise on adding value, especially in search marketing. 5. Maintaining simplicity in products and communication to stand out in a complex financial market. 6. Blending creative approaches with a can-do attitude in a fast-paced environment. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #BiancaZwart #Bunq #Outgrow #DiverseMarkets #UserCentric #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
464 episodes
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Manage episode 438244532 series 3232865
Content provided by Outgrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Outgrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. She previously served as Head of PR & Communications and Team Lead of User Operations at bunq. On The Menu: 1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations. 2. Approach to achieving profitability by aligning commercial success with user happiness. 3. Using AI for anti-money laundering and challenging outdated regulations. 4. Automating manual processes to focus human expertise on adding value, especially in search marketing. 5. Maintaining simplicity in products and communication to stand out in a complex financial market. 6. Blending creative approaches with a can-do attitude in a fast-paced environment. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #BiancaZwart #Bunq #Outgrow #DiverseMarkets #UserCentric #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
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Similar to Marketer of the Month
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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