The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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How Data Guided Mixpanel To Perfect Homepage Copy (Ep. 06)
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Manage episode 207490109 series 2107404
Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode happened because Mixpanel's website messaging moved me on a whole other level (the subject line in my email to them was "Your website is poetry.") So I got them on TMM to figure out how they actually did it. Amelia Salyers, who runs corporate marketing at Mixpanel, walks us through the process of merging data and some old-fashioned research to come up with the perfect mix.
…
continue reading
41 episodes
MP3•Episode home
Manage episode 207490109 series 2107404
Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode happened because Mixpanel's website messaging moved me on a whole other level (the subject line in my email to them was "Your website is poetry.") So I got them on TMM to figure out how they actually did it. Amelia Salyers, who runs corporate marketing at Mixpanel, walks us through the process of merging data and some old-fashioned research to come up with the perfect mix.
…
continue reading
41 episodes
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