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Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?
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Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts!
We start with a discussion around a recent report released by The Adaptavist Group titled ‘Digital Etiquette: Mind the generational gap’.
The report surveyed 4000 knowledge workers across the UK, US, Canada, Australia and Germany to understand the pain points and potential of the inter-generational workplaces. It highlighted some of the stereotypes made of each generation, and raised the (slightly terrifying and definitely ageing) point that we will soon have five generations in the workforce!
The second half of the show sees Nasya moderating a debate between “the Batman and Robin of our digital team”, Ross and Michele, over whether Performance Max really takes performance… to the max. Do you want to entirely hand control of your campaign to Google, or is oversight better? Michele's data-driven defence goes head-to-head with Ross's scepticism about its opaque reporting and the risk of ad waste—yet neither shies away from revealing how CRM integration may be the key to unlocking P-Max's full potential.
Further reading
Digital Etiquette: Mind the generational gap
Google Ads Performance Max campaign template spreadsheet
What are Responsive Search Ads
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Chapters
1. Introduction (00:00:00)
2. Digital Etiquette in Multi-Generational Workplaces (00:01:27)
3. Performance Max (00:13:41)
4. Outro (00:30:57)
15 episodes
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