Tim Conley and Jack Zerby slam old school direct response marketing into the startup world. Tim has been creating direct response campaigns for 16 years and Jack has just recently discovered the power of these marketing principles that are largely ignored most of the startup world. Join Tim and Jack each week as they share strategies and tactics that take startups out of the hope-and-pray efforts and into the measurable impact of direct response marketing. You'll learn everything from online marketing (email, ads, content) to offline marketing such as sales letters and space ads. The over-arching vision is that marketing should take place where your prospects are and then get them to act.