#EP121 - The Science Behind Influence: Leveraging Behavioural Science in Marketing

Marketing Freaks

Welcome back to the Marketing Freaks Podcast. In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principles and techniques of behavioural science that marketers can apply to captivate and engage their target audiences more effectively. Through Nancy's expertise, we provide valuable insights and actionable takeaways for marketers looking to leverage the power of human behaviour in their campaigns.

Key takeaways:

• Understanding of Behavioural Science: Gain a clear understanding of what behavioural science is and how it relates to marketing.
• Psychological Triggers: Learn about specific psychological triggers and biases that influence consumer behaviour. Discover how these triggers can be applied strategically to create more effective marketing campaigns.
• Practical Applications: Understand how behavioural science can be applied within a marketing strategy to drive consumer engagement and boost sales.
• Actionable Takeaways: Receive practical tips and actionable advice on how to integrate behavioural science principles into marketing campaigns. Nancy Harhut will provide guidance on where to start and how to measure the effectiveness of these strategies.