Fyre Festival Marketing and Why Psychopaths Make Effective Marketers...

Marketing Geeks

Episode #33 - You've seen the Netflix and Hulu documentaries, you've read the horror stories, but what really was behind the Fyre Festival and it's sudden rise to prominence. In today's episodes, the investigative reporters known as the Marketing Geeks will examine the influencer marketing strategies and general marketing principles that were utilized to build fast, effective, and massive buzz about the Fyre Festival. The techniques that were exercised were often nefarious and with manipulative intent, but we are simply analyzing why they worked.

Additionally, we will look at Billy McFarland, the man behind the Fyre Festival as well as the millennial black card company, Magnesis. Billy has run multiple shady companies and seems to lack empathy in hurting other people. Based on his patterns, we discuss how he may or may not meet the characteristics of someone with psychopathic tendencies. In fact, research has shown that psychopaths tend to either end up in prison or rise to the position of CEOs. It's a very fascinating topic and we go deep into why they are effective in business and marketing as well as how a lack of empathy can create short term gains, but create bigger long term problems.

As always, there will be geek news, marketing news, and of course, the world famous, number one podcast Sex Robot report in the world.

Listen in for an amazing episode and incredible content. Today, we are sponsored by both Anchor.fm, a podcast hosting network where this podcast is currently being hosted, as well as by www.bannerseason.com.

BannerSeason is an awesome card and gift online platform which provides unique personalization and it designed for business owners. Business owners can send personalized cards along with gifts that are custom designed and can include customer names on each individual item. Gifts available are mugs, water bottles, calendars, brownies, cake, golf balls, and more.

Go to www.bannerseason.com and use invitation code "START" to create an account. Then, deposit $25 to activate your account with funds which will be used toward future purchases.

If you have ideas for a future episode of Marketing Geeks, want to introduce us to potential guests, or want to be a guest yourself, either contact us through social media (links below) or email us at [e-mail] . Soon, we will update this with a much more sophisticated URL email address.

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Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

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