Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Justin Womack - Marketing SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Womack - Marketing SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Theresa M. Lina on How To Be The Go-To Person In ANY Competitive Market...
Manage episode 279916611 series 2355758
Content provided by Justin Womack - Marketing SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Womack - Marketing SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ep #124 - This week on an ALL NEW Marketing Geeks, the geeks sit down with Theresa M. Lina, a recognized Silicon Valley thought leader, strategist, public speaker and best-selling author with over 25 years of experience. She is the CEO of the Lina Group Inc. and the creator of The Apollo Method, a system used with senior executives to help them achieve Market Dominance™.
In today’s episode, we go into Theresa’s “Apollo Method” process and how it can be applied to ANY business.
If you want to read up on the details of the “Apollo Method”, be sure to get her book,, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It”, where the entire framework is laid out.
Beyond these accolades, Theresa has taught, coached, mentored and consulted for executives at some of the biggest companies in the world, including Apple, Amazon, Disney, Google, Accenture, PayPal and Facebook, to just name a few.
She’s been involved with Stanford University since 2006, serving on the teaching team for several courses within the Stanford Graduate School of Business...
AND, there’s still more… Theresa has served as Chief Strategy and Marketing Officer for VC-backed companies and has helped them raise millions in venture capital financing while also working to conduct M&A activities and integrate acquisitions.
Theresa began her career at Accenture, where she helped found the Communications Industry Group and built the foundation for what would later become a multi-billion dollar business (with a ‘B’).
Enjoy our interview with Theresa M. Lina.
---
Learn More About Theresa M. Lina and The Lina Group LLC:
Get Theresa Lina’s Book, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It” on Amazon at: Amazon.com/Be-Go-Competitive-Market-Customers-ebook/dp/B088RKV1WF
Visit Theresa’s ‘Apollo Method’ Website at: ApolloMethod.com
Visit The Website For The Lina Group LLC at: LinaGroup.com
Follow with Theresa Lina on LinkedIn: Linkedin.com/in/theresa-lina/
Follow Theresa Lina on Facebook: Facebook.com/theresa.m.lina
---
Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it.
Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn:
Justin Womack: https://www.linkedin.com/in/justinwomack1/
Andros Sturgeon: https://www.linkedin.com/in/androssturgeon
Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com
Visit our website www.MarketingGeeksPodcast.com
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-geeks/support151 episodes
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Manage episode 279916611 series 2355758
Content provided by Justin Womack - Marketing SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Womack - Marketing SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ep #124 - This week on an ALL NEW Marketing Geeks, the geeks sit down with Theresa M. Lina, a recognized Silicon Valley thought leader, strategist, public speaker and best-selling author with over 25 years of experience. She is the CEO of the Lina Group Inc. and the creator of The Apollo Method, a system used with senior executives to help them achieve Market Dominance™.
In today’s episode, we go into Theresa’s “Apollo Method” process and how it can be applied to ANY business.
If you want to read up on the details of the “Apollo Method”, be sure to get her book,, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It”, where the entire framework is laid out.
Beyond these accolades, Theresa has taught, coached, mentored and consulted for executives at some of the biggest companies in the world, including Apple, Amazon, Disney, Google, Accenture, PayPal and Facebook, to just name a few.
She’s been involved with Stanford University since 2006, serving on the teaching team for several courses within the Stanford Graduate School of Business...
AND, there’s still more… Theresa has served as Chief Strategy and Marketing Officer for VC-backed companies and has helped them raise millions in venture capital financing while also working to conduct M&A activities and integrate acquisitions.
Theresa began her career at Accenture, where she helped found the Communications Industry Group and built the foundation for what would later become a multi-billion dollar business (with a ‘B’).
Enjoy our interview with Theresa M. Lina.
---
Learn More About Theresa M. Lina and The Lina Group LLC:
Get Theresa Lina’s Book, “Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It” on Amazon at: Amazon.com/Be-Go-Competitive-Market-Customers-ebook/dp/B088RKV1WF
Visit Theresa’s ‘Apollo Method’ Website at: ApolloMethod.com
Visit The Website For The Lina Group LLC at: LinaGroup.com
Follow with Theresa Lina on LinkedIn: Linkedin.com/in/theresa-lina/
Follow Theresa Lina on Facebook: Facebook.com/theresa.m.lina
---
Please support the show by subscribing, rating and leaving a written review. We really appreciate receiving written reviews from listeners that enjoy the show and get value from it.
Connect & message the Marketing Geeks, Justin Womack and Andros Sturgeon, on LinkedIn:
Justin Womack: https://www.linkedin.com/in/justinwomack1/
Andros Sturgeon: https://www.linkedin.com/in/androssturgeon
Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com
Visit our website www.MarketingGeeksPodcast.com
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-geeks/support151 episodes
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Similar to Marketing Geeks
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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