The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
Manage episode 397543521 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together.
Here's a peek at what we cover in this episode:
[00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more.
[00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry.
[00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Jacynth's episode:
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Keep up with Jacynth: TikTok | Instagram | LinkedIn
Check out Our Place: fromourplace.com | Instagram | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support161 episodes
Share
Manage episode 397543521 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together.
Here's a peek at what we cover in this episode:
[00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more.
[00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry.
[00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!).
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Jacynth's episode:
Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Keep up with Jacynth: TikTok | Instagram | LinkedIn
Check out Our Place: fromourplace.com | Instagram | TikTok
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support161 episodes
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Similar to Marketing Happy Hour
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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