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Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds
Manage episode 420726042 series 3348310
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.
About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.
Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds.
Learn more about Hummingbirds: Instagram | LinkedIn | hummingbirds.com
Check out Hummingbirds’ Local Influencer Marketing Guide
Listen to the Local Marketing School Podcast
Connect with Emily on LinkedIn
Connect with Callie on LinkedIn
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support179 episodes
Manage episode 420726042 series 3348310
We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie about the power of tapping into local influencers and how community building can drive sales.
About Hummingbirds, in their own words: Working with micro-influencers (or even larger) doesn't make sense for a majority of brands trying to target specific locations. We solve for that. And we do it through perks, community building, and an obsession with authenticity.
Whether you're trying to get some buzz around a product launch in Target or you're opening another restaurant in one of our cities, consider getting real, trusted humans experiencing and sharing it in the community you want to impact. And know that not only are you going to reach locals through locals, but you could create lifelong customers and raving fans simply by engaging with Hummingbirds.
Learn more about Hummingbirds: Instagram | LinkedIn | hummingbirds.com
Check out Hummingbirds’ Local Influencer Marketing Guide
Listen to the Local Marketing School Podcast
Connect with Emily on LinkedIn
Connect with Callie on LinkedIn
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support179 episodes
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