The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle
Manage episode 425574508 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.
About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).
Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.
I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.
Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.
Connect with Lindsay on Instagram
Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support169 episodes
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Manage episode 425574508 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development.
About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries).
Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people.
I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle.
Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time.
Connect with Lindsay on Instagram
Check out Hotel Lobby Candle: Instagram | hotellobbycandle.com
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support169 episodes
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Similar to Marketing Happy Hour
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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