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Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot
Manage episode 389397595 series 3348310
This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to YouTube, podcast, and email newsletter content, and how they tailor their channels to the audiences they're trying to reach. He also shares his thoughts on the leadership skills every marketer should adopt and provides encouragement for anyone looking to up-level their content strategies in the next year.
Here's a peek at what we cover in this episode:
[00:03:01] - Kyle details his non-traditional background - first studying journalism, then diving headfirst into the marketing agency realm, transitioning to a global social media role at Xerox, then moving into his current position as Director of Marketing (Media) at HubSpot. He also explains his team's day to day tasks in managing HubSpot's YouTube strategy, podcasts, and newsletters, and reveals his top tips for aspiring leaders.
[00:11:33] - Kyle explains HubSpot's YouTube strategy and what their team is doing on the platform to drive discoverability and growth of reach and influence. He also runs through the process of testing and learning on YouTube - evaluating viewership, view duration and drop-off to understand which formats work for their varied audiences and then making those formats repeatable.
[00:17:04] - Kyle shares his best podcasting tips and how new podcasters can set themselves up for success from the first episode.
[00:24:21] - Kyle outlines the 3 elements that make for a strong email newsletter strategy - original storytelling, curation, and unique voice - and explains the importance of providing value in your newsletter(s) before ever attempting to sell your subscribers anything. Finally, Kyle touches on his marketing predictions for 2024 and his thoughts on AI's role in marketing.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Kyle's episode:
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out HubSpot's YouTube Channel | HubSpot's Podcast Network Shows | thehustle.co
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support161 episodes
Manage episode 389397595 series 3348310
This week, Erica and Cassie chat with Kyle Denhoff, Director of Marketing (Media) at HubSpot. In this episode, Kyle walks us through his team's approach to YouTube, podcast, and email newsletter content, and how they tailor their channels to the audiences they're trying to reach. He also shares his thoughts on the leadership skills every marketer should adopt and provides encouragement for anyone looking to up-level their content strategies in the next year.
Here's a peek at what we cover in this episode:
[00:03:01] - Kyle details his non-traditional background - first studying journalism, then diving headfirst into the marketing agency realm, transitioning to a global social media role at Xerox, then moving into his current position as Director of Marketing (Media) at HubSpot. He also explains his team's day to day tasks in managing HubSpot's YouTube strategy, podcasts, and newsletters, and reveals his top tips for aspiring leaders.
[00:11:33] - Kyle explains HubSpot's YouTube strategy and what their team is doing on the platform to drive discoverability and growth of reach and influence. He also runs through the process of testing and learning on YouTube - evaluating viewership, view duration and drop-off to understand which formats work for their varied audiences and then making those formats repeatable.
[00:17:04] - Kyle shares his best podcasting tips and how new podcasters can set themselves up for success from the first episode.
[00:24:21] - Kyle outlines the 3 elements that make for a strong email newsletter strategy - original storytelling, curation, and unique voice - and explains the importance of providing value in your newsletter(s) before ever attempting to sell your subscribers anything. Finally, Kyle touches on his marketing predictions for 2024 and his thoughts on AI's role in marketing.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
____
Other episodes you'll enjoy if you enjoyed Kyle's episode:
"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
____
Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!
Get the latest from MHH, straight to your inbox: Join our email list!
Check out HubSpot's YouTube Channel | HubSpot's Podcast Network Shows | thehustle.co
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support161 episodes
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