The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Marketing Happy Hour
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour
Manage episode 417314405 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
- Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support159 episodes
Share
Manage episode 417314405 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
- Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
____
Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Connect with Co-Host Erica: LinkedIn | Instagram
Connect with Co-Host Cassie: LinkedIn | Instagram
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support159 episodes
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Similar to Marketing Happy Hour
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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