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#1 Data-driven Creativity

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Manage episode 210298397 series 2119424
Content provided by Marketing Heretics Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Heretics Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving. Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter: Aaron: twitter.com/aaron78 Søren: twitter.com/sorenravn86
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5 episodes

Artwork
iconShare
 
Manage episode 210298397 series 2119424
Content provided by Marketing Heretics Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Heretics Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving. Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter: Aaron: twitter.com/aaron78 Søren: twitter.com/sorenravn86
  continue reading

5 episodes

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