Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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#1 Data-driven Creativity
MP4•Episode home
Manage episode 210298397 series 2119424
Content provided by Marketing Heretics Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Heretics Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving. Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter: Aaron: twitter.com/aaron78 Søren: twitter.com/sorenravn86
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continue reading
5 episodes
MP4•Episode home
Manage episode 210298397 series 2119424
Content provided by Marketing Heretics Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Heretics Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketing thinking is evolving. Want to get in touch? We’d love to hear what you think - let us know your thoughts/suggestions/questions over on Twitter: Aaron: twitter.com/aaron78 Søren: twitter.com/sorenravn86
…
continue reading
5 episodes
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