Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41

Marketing in the Madness

Would you hire a “Chief Happiness Officer”? 🤔
Someone dedicated to looking after the happiness of your team?
Abdul Khaled is looking for one to join challenger brand, E.ON Next.
As the Head of Digital; Customer Experience and Digital Products, Abdul believes that to deliver the highest possible level of service and product for customers, and drive a customer centric experience, you have to start with your people. 👥
In this episode of Marketing in the Madness, Abdul joins Katie Street to reveal his 5 key principles for driving a high performance culture.
From attracting rockstar talent, to recruiting top performers who challenge your current team, to driving ambition and diversity - this episode is jam-packed with advice on how to create a culture of excellence.
In this episode you’ll discover:

🚀How a shift towards customer-centric, digital-first strategies can catapult your business to new heights.
👥Strategies for creating a culture that promotes continuous improvement and excellence.
🖌Tactics for building trust within teams and fostering a psychologically safe environment for creative problem-solving.
🔗Prioritising cultural fit and personal connections in the hiring process to build a cohesive team.
💡Leadership skills for setting ambitious goals, leading by example and providing tactical guidance.
Abdul Khaled: https://www.linkedin.com/in/abdul-khaled-digital/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Chapters

1. Key principles for a high-performance culture (00:00:00)

2. Eon Next's culture ignites growth (00:02:40)

3. Eon Next UK challenger brand (00:03:46)

4. Challenges for customer-centric culture (00:06:10)

5. Talent deployment challenges and mistakes (00:10:37)

6. Kickass recruitment partner (00:13:26)

7. Building a like-minded culture (00:15:52)

8. Importance of gut-based recruitment process (00:19:16)

9. Test, disagree, and commit to a bar of excellence (00:23:44)

10. Trust, rapport building, strategic and tactical (00:24:59)

11. Recruitment process, introduce your personality (00:26:19)

12. Focus on mindset, trust, and leadership for high performance (00:30:14)

13. Lead from the front, ever-evolving high performance (00:34:25)

14. Managing conflict; think, evaluate, respond (00:40:46)

15. Commitment to empowering women in the company (00:43:57)