From Charms to Tech: Inside Pandora's Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS

Marketing in the Madness

Send us a Text Message.

Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand.
Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing.
Discover how Pandora personalises customer experiences and integrates technology to stay ahead in the digital age.
Plus, learn about the influence of social media trends on TikTok on Pandora’s success, and the role of technology in Pandora's marketing strategy.
Join us for an insightful conversation that dives deep into one of the most beloved jewellery brands.
00:00 Julie Hermann, Pandora
02:04 Intersection of Marketing and Technology
03:59 The Origin Story of Pandora
07:53 Pandora's Digital Transformation
10:36 Personalisation in Marketing
13:17 Technology and Integration at Pandora
14:55 Social Media Trends and TikTok
Julie Hermann
https://www.linkedin.com/in/juliemariehermann/
https://uk.pandora.net/en/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Chapters

1. Introduction: Julie Hermann (00:00:00)

2. Intersection of Marketing and Technology (00:02:04)

3. The Origin Story of Pandora (00:03:59)

4. Pandora's Digital Transformation (00:07:53)

5. Personalisation in Marketing (00:10:36)

6. Technology and Integration at Pandora (00:13:17)

7. Social Media Trends and TikTok (00:14:55)