Gender Equality Exposed! What's really happening in the workplace with Stephanie Aitken

Marketing in the Madness

Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, where we explore more than the innovations pushing marketing forward, but the cultural shifts necessary to empower women in the workplace and drive true gender equality.
We uncover the startling statistics highlighting the ongoing struggle for gender equality in a corporate world where achieving gender equality is more critical than ever. Yet, many women continue to face significant challenges in advancing their careers and balancing personal commitments. And it is projected to take 131 years to reach gender parity globally according to the World Economic Forum.
As well as gaining insight into Stephanie, who has dedicated her career to advancing women in leadership roles, as she shares her journey from being a lawyer to becoming a pivotal force in gender diversity consultancy.
In this episode, you'll discover:
🚀 Stephanie’s Career Journey: Stephanie pivoted from law to gender diversity consultancy, driven by her commitment to supporting women in the corporate world.
👩‍👧‍👦 Real Challenges Women Face: Understand the multifaceted challenges women encounter in the workplace and why superficial policies aren’t enough to foster true gender equality.
💡 Groundbreaking Research: Stephanie reveals key findings from her research, highlighting the critical gaps in current diversity practices and the unique needs of women at different career stages.
🌐 Cultural Buy-In: Discover the importance of cultural buy-in at all organizational levels to ensure that diversity initiatives are genuinely effective and inclusive.
🎤 Role of Male Allyship: Explore the vital role of male allies in supporting gender equality and how men can actively contribute to creating a balanced workplace.
🌟 Vision of Gender Harmony: Stephanie introduces her innovative concept of “gender harmony,” where everyone, regardless of gender, is supported to thrive, promoting an inclusive and equitable work environment.
Tune in and join us for a thought-provoking discussion that not only highlights the current state of gender equality in the corporate world but also offers practical strategies for creating lasting change. Whether you're a business leader looking to implement effective diversity practices or someone passionate about gender equity, this episode provides invaluable insights and actionable advice.
📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share remarkable stories of those championing gender diversity and inclusion in the marketing industry.
Introduction to Stephanie Aitken, Gender Diversity Consultant 0:00
Gender Inequality in Leadership Positions 04:04
Shocking Perception of Progress 09:33
The Importance of Male Allyship 13:22
The Backlash Against Women's Rights 19:09
Shifting the Paradigm: “Gender Harmony” 23:19
Stephanie Aitken
https://www.linkedin.com/in/aitkenstephanie/
https://www.stephanieai

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Chapters

1. Introduction to Stephanie Aitken, Gender Diversity Consultant (00:00:00)

2. Gender Inequality in Leadership Positions (00:04:04)

3. Shocking Perception of Progress (00:09:33)

4. The Importance of Male Allyship (00:13:22)

5. The Backlash Against Women's Rights (00:19:09)

6. Shifting the Paradigm: “Gender Harmony” (00:23:19)