Episode 101 – Redesigning My Website, Where do I Start? – Part 1

Marketing Madness by the Bridges Twins

Business Challenge

Redesigning a website is a big task. While many businesses redesigned last year with the need to have a responsive website there are still many businesses that haven’t done a redesign in some time and many more that will need to undertake a redesign in the near future. Truly a website is “never done”…it just goes through different iterations.

The challenge with redesigning a website is that too often we see that businesses of nearly every size over simplify the task. The requirements are often something like “please redesign my site, make it look nice”. Today’s challenge hits right at home with the challenges faced when looking to undertake a redesign.

Today’s challenge is:

“I am thinking about redesigning my website, where should I start?”

Listen in and read on to find out more:

Key Items

1. What is the goal? – A new look and feel is great, but it is going to be an investment. As you look to undertake this investment for your business, how will you judge success? Is the goal to make it more friendly for mobile visitors? Is the goal to make it easier to launch new landing pages? Is the goal just to upgrade the “back-end” to make it easier for your team to use? While the end result might be a nice looking website, understanding what you expect out of the project will help you as you determine budget and to judge the eventual success.
2. Does your platform need to be changed? - There are literally millions of people on WordPress and maybe that is good for you. With relatively new entrants (founded in 2006 but quite a bit of momentum of late) to the market like WIX or enterprise level solutions like Sitecore, Adobe, and EPiServer you have a great deal of platforms to select from. That small list doesn’t even include ecommerce focused platforms such as Magento, Big Commerce, Woocommerce, and more. While a platform change could be part of your big goal, take the time to consider this as an aspect of your redesign efforts as it can add additional investment and time to the project.

Joe Says So

• Google Material Design – Google continues to push the internet in all areas. Explore Google Material Design to see how it is helping transform web design.

Sponsors

• Perry Marshall – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.
• Email Autoresponders – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity. Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch. Find out more about the solutions that can help your business today.

Want Your Challenge Featured?

With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners. We invite you listen to a couple of the business owners who shared their challenges and to submit your own today!