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Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

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Manage episode 375977946 series 2412994
Content provided by Sandeep Mallya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandeep Mallya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.

From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message
  continue reading

127 episodes

Artwork
iconShare
 
Manage episode 375977946 series 2412994
Content provided by Sandeep Mallya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sandeep Mallya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure.

From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall.

-=-=-=-=-

BONUS RESOURCES + FREE DOWNLOADS

If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:

⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠ (⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!

⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠ (⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.

⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.

⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠ (⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.

-=-=-=-=-

Visit ⁠⁠⁠https://www.99signals.com⁠⁠⁠ for more insights on SEO, blogging, and marketing.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message
  continue reading

127 episodes

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