Loyalty Series Part 4: Brand Collaboration with Web3

Marketing Meets Web3 by Step3

Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand collaborations, taking cues from giants like Nike and Board a Piazza Club on their winning co-marketing strategies.
Our journey ventures into the intriguing landscape of experiential marketing and tokenisation of rewards, with Reddit's innovative approach serving as a fascinating case study. We delve into the unique ecosystem they've built around avatars and their decentralisation strategies involving blockchain and tokenisation of community points. Thomas helps us understand how these tactics can offer brands and businesses a powerful springboard to growth.
We wrap up the conversation by diving into the power of transparency in the marketer-consumer relationship, illustrated through the captivating story of Pudgy Penguins. As we conclude, Thomas shares his invaluable advice on navigating the complexities of Web3 and stresses the importance of understanding this technology. So, get ready to redefine your marketing strategies and embrace the future with Web3.

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.