5 Ways to Improve Social Media Engagement

Marketing Minutes with Miss Kemya

While content types change, the value of content never changes. When you realize the value of the content that you create, you’ll take the time to create it right. This goes for your social media posts too.

After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn’t mean the content should be boring and generic. Levels of social media engagement largely depend on the value of the content being shared.

I don’t want to read boring, generic content, do you? Take a look at the different kinds of content you’re posting. Are you providing helpful tips, insights, asking questions, making people laugh, or making them look at themselves in the mirror? Pull an emotional response out of your audience and you will get engagement.

At the heart of the matter is commerce. Let’s face it, humans are buyers, not robots. Robots do not join your mailing list, or whip out credit cards. Therefore, your content must engage a human audience, and convince a human prospect to take ACTION. On today's episode of Marketing Minutes with Miss Kemya, let’s look at 5 ways to increase your social media engagement rates. To read the full blog post, visit http://bit.ly/2msL2Tm.