Crisis Communication

24:11
 
Share
 

Manage episode 183934377 series 1497207
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an employee, a bank robbery, a weather issue – you get the idea. These events are often so randomly specific that preparing for them is akin to preparing for the unknown. Although we cannot prepare for the exact nature of every crisis, we can still have a working strategy and game plan for various situations. In this Marketing Money Podcast, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency discuss how to plan for inevitable crises and how to communicate when they do occur, as well as tips to keep from escalating the already urgent situation.

The post Crisis Communication appeared first on Marketing Money Podcast.

59 episodes available. A new episode about every 13 days averaging 31 mins duration .