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Role of the Marketer
Manage episode 182569973 series 1497207
Content provided by Marketing Money Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Money Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for nonprofit sponsorships. Truth be told, the role is probably somewhere in between – from high level strategy to entry-level dirty work. In this podcast the Marketing Money Podcast team discusses a recent column in the American Banker on the role of the marketer, how frustrating some of a marketer’s daily tasks can be and how financial institutions and marketers need to revisit the role of modern marketing personnel.
The post Role of the Marketer appeared first on Marketing Money Podcast.
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Manage episode 182569973 series 1497207
Content provided by Marketing Money Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Money Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What exactly is the role of a financial marketer? As with many questions, the answer is, it depends. Some marketers are members of their company’s ALCO committee, are involved in strategy and have heavy influence on their organization’s brand. Others order t-shirts, make sure the Facebook page has positive posts and send out logos for nonprofit sponsorships. Truth be told, the role is probably somewhere in between – from high level strategy to entry-level dirty work. In this podcast the Marketing Money Podcast team discusses a recent column in the American Banker on the role of the marketer, how frustrating some of a marketer’s daily tasks can be and how financial institutions and marketers need to revisit the role of modern marketing personnel.
The post Role of the Marketer appeared first on Marketing Money Podcast.
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Similar to Marketing Money Podcast
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