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Authentic Beats Clever Every Time

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Manage episode 430739248 series 3585966
Content provided by Judy Murdoch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judy Murdoch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There is so much advice out there showing us "how" our marketing should sound. And there are a lot of clever ideas out there telling us how we can be seen and stand out. In my experience, however, what our audience wants most is US; imperfect, a little messy but being who we really are. In this podcast I share my personal journey going from clever (and not very effective) to authentic, messy and far more effective when it comes to connecting with the people who want what I offer.
  continue reading

4 episodes

Artwork
iconShare
 
Manage episode 430739248 series 3585966
Content provided by Judy Murdoch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judy Murdoch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There is so much advice out there showing us "how" our marketing should sound. And there are a lot of clever ideas out there telling us how we can be seen and stand out. In my experience, however, what our audience wants most is US; imperfect, a little messy but being who we really are. In this podcast I share my personal journey going from clever (and not very effective) to authentic, messy and far more effective when it comes to connecting with the people who want what I offer.
  continue reading

4 episodes

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