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Content provided by Marketing Semplice® and Francesco Bersani e Alessio Beltrami. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Semplice® and Francesco Bersani e Alessio Beltrami or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#126 | 6 Tecniche di Persuasione usate da Booking.com
Manage episode 373251742 series 1094419
Content provided by Marketing Semplice® and Francesco Bersani e Alessio Beltrami. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Semplice® and Francesco Bersani e Alessio Beltrami or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
VIDEO dell'episodio: https://youtu.be/mIaUcO1qtMw
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
…
continue reading
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
149 episodes
Share
Manage episode 373251742 series 1094419
Content provided by Marketing Semplice® and Francesco Bersani e Alessio Beltrami. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Semplice® and Francesco Bersani e Alessio Beltrami or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
VIDEO dell'episodio: https://youtu.be/mIaUcO1qtMw
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
…
continue reading
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
149 episodes
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Similar to Marketing Semplice® - Podcast
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…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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