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Does Content Really Have a Shelf Life? - Episode 45
Manage episode 408101621 series 2951549
Content provided by Austin Savage & Kelsie Zarko, Austin Savage, and Kelsie Zarko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin Savage & Kelsie Zarko, Austin Savage, and Kelsie Zarko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.
After a "this or that" about March Madness (Austin's favorite sports event of the year!), we're sharing 2 stories of old content helping us close sales, the role old content plays in the perception of your brand even if it's not being consumed as often, and how consistency connects to a topic like this.
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