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How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen

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Manage episode 346559169 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?

In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.

Topics we discuss:

  • How technical is SEO?
  • How much time does SEO take for a typical B2B brand?
  • Do you need to outsource SEO?
  • SEO trends for 2023
  • Differences in SEO for B2B and B2C brands

LinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/

Website RevenueZen: https://revenuezen.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 episodes

Artwork
iconShare
 
Manage episode 346559169 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?

In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.

Topics we discuss:

  • How technical is SEO?
  • How much time does SEO take for a typical B2B brand?
  • Do you need to outsource SEO?
  • SEO trends for 2023
  • Differences in SEO for B2B and B2C brands

LinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/

Website RevenueZen: https://revenuezen.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 episodes

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