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Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals

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Manage episode 355561934 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.

In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.

Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.

Topics we discuss:

  • The importance of correct data in your CRM
  • How to use sales tech to be more proactive
  • How to get to the ultimate ABM list

LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/

Website Pipeline Signals: https://pipelinesignals.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 episodes

Artwork
iconShare
 
Manage episode 355561934 series 2361217
Content provided by Marketing Guys. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Guys or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.

In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.

Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.

Topics we discuss:

  • The importance of correct data in your CRM
  • How to use sales tech to be more proactive
  • How to get to the ultimate ABM list

LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/

Website Pipeline Signals: https://pipelinesignals.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

  continue reading

110 episodes

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